Post by Dave on May 24, 2010 19:33:46 GMT -5
Most Overpriced 2010 Cars
Are car buyers returning to lots? Some signs point to yes. This week GM reported its first quarterly profit in three years, pushed in part by increased worldwide sales. Some expect this to continue.
"We're going to see improvement, but it is not going to be as robust a recovery as we had thought at the beginning of the year," says Jesse Toprak, vice president of industry trends and insights at TrueCar.com. "We'll get there, it's just going to take a little bit longer."
List: Most Overpriced 2010 Cars
Potential buyers getting a head start may want to look beyond domestic cash-back rebates and Toyota's ( TM - news - people ) 0%-financing offers. That’s because even with incentives like these, some autos are worth less than their sticker price. Among them: the $19,030 Chevrolet HHR, $20,850 GMC Sierra 1500 and $31,575 Jeep Commander.
Behind The Numbers
To find them and others, we looked at April market price figures. This data, supplied by automotive industry analysts at Vincentric, is updated each month to reflect marketplace inventory, demand, rebates and incentives, and to represent the price that a buyer actually pays for a given car. We ruled out any vehicles where the gap between market price and MSRP was less than 15%--a natural breaking point in the data that left a list of about 40 overpriced models (with trim variations making it 150 total vehicles) to pare down.
CONTINUED AT:
www.forbes.com/2010/05/18/most-overpriced-cars-lifestyle-vehicles-detroit-ford-truck-msrp.html?partner=popstories
I guess the idea here is that, given survey responses re desirability and data indicating real sales prices, the MSRP's are higher than "what the car is worth."
Interesting heads up if you're thinking of buying any of the cars designated here as overpriced.